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The Changing Face of Marijuana Marketing
Before the 1950s, you could buy marijuana products at the corner drugstore. There were tinctures and snake oil salesman pushing marijuana products that could heal just about anything. But then marijuana was taken off the shelves and went underground.
In the 1950s, marijuana became the product of fringe groups. The beatniks and the jazz crowd were the biggest consumers of marijuana in the United States.
In the 1960s, marijuana became popular with the flower power movement and then the hippies. This made marijuana a huge product for college-age kids.
Throughout the 1970s and 80s the college aged rock ‘n’ roll crowd remained the largest group of marijuana consumers in the country. Hip-hop began to fully embrace marijuana in the 1990s, and it soon became a cross cultural phenomenon for the 20 something crowd.
After the turn of the millennium the kids that grew up smoking marijuana in the 60s and 70s became the legislators of the day. They started to renew interest in the medical use of marijuana and began pushing for marijuana reforms.
Marijuana Marketing Today
Today marijuana use is growing across the country in both medical and recreational aspects. But it is no longer the thing of college kids and fringe groups. The fastest growing demographic of legal marijuana users in the United states, is the over 65 demographic. This means that marijuana market needs to take a drastic shift.
The modern marijuana consumer is mature, intelligent, and informed. Marketing materials geared toward them must be equally intelligent and informed. In addition, the The many hybrid strains available of marijuana create different types that are better suited to different needs. Consumers are interested in what strain may be best to affect them in the ways they need.
Some strains of marijuana are better for pain management, while others do better to treat nausea, anxiety, or even insomnia. As an example, a patient dealing with inflammation from arthritis may not be interested in a strain of marijuana that will make you tired.
When contemplating marijuana marketing for your business, it is important to understand that the modern marijuana consumer wants a professional looking website that is informative.